1xBet is an online gambling company licensed by Curaçao eGaming License. It was founded in 2007 and registered in Cyprus. In 2019, they experienced considerable growth, briefly sponsoring Chelsea FC and Liverpool FC.

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Since the company's inception in 2007, 1xBet has operated within the Indian Market.

In 2018, 1xBet made partnerships with the Nigerian Football Federation and African Confederation of Football. Later, in January 2022, 1xBet was granted a Nigerian national licence and expanded into the region.

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In 2019, 1xBet announced that the company had signed an agreement with MGA Games, expanding its portfolio to include a range of new online slot and video bingo games.

In March 2020, 1xBet confirmed the company’s expansion into the Mexican market following its approval for an operational licence. The company also announced its plan to focus on the esports betting market within the Latin American country.

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In June 2023, 1xBet was named 'Sportsbook Operator of the Year' at the SiGMA Americas Awards.